Exploring Gen Z’s Interest In Islamic Banking Products: The Role Of Islamic Financial Literacy As A Mediator
This study investigates the factors influencing Generation Z’s intention in Indonesia to adopt Islamic banking products, focusing on awareness, social influence, perceived ease of use, and Islamic financial literacy. Despite the rapid growth of Islamic banking globally and in Indonesia, a significan...
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Main Authors: | Ningrum Lutfia Fatma, Diana Nur, Alrasyid Harun, Afifudin |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2025-01-01
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Series: | SHS Web of Conferences |
Subjects: | |
Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_01003.pdf |
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