User-Generated Content, Online Trust, and Purchase Intention: An Empirical Study of Social Commerce Platforms
Purpose: User-generated content (UGC) affected consumer trust and purchasing intention in social commerce platforms. It evaluated the growing influence of user-generated content on online consumer behavior and how online trust mediates the association between UGC and purchase intention. This study i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2025-04-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | https://journals.usm.ac.id/index.php/the-messenger/article/view/11268 |
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