From advertising to community: epathetic marketing impact in fast food industry on youth consumer behavior and social connections

The results of the sociological study of epathetic fast food advertising impact on consumer behavior and social relations of youth have been considered. The methodological foundations of the study are based on a combined approach, including sociological observation, survey, and questionnaire. Sociol...

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Autor principal: S. A. Goryunova
Formato: Artículo
Lenguaje:ruso
Publicado: State University of Management 2025-04-01
Colección:Цифровая социология
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Acceso en línea:https://digitalsociology.guu.ru/jour/article/view/360
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