Comparative Study of Beef Consumers’ Preferences: Empirical Study from Traditional and Modern Markets
Consumers’ preferences for beef are influenced by the interplay of intrinsic and extrinsic attributes, which affect their purchasing decisions and willingness to pay. Therefore, this study aimed to identify the key attributes influencing consumers’ purchasing power for beef in both traditional and m...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Peternakan Universitas Brawijaya
2025-04-01
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| Series: | Jurnal Ilmu-Ilmu Peternakan |
| Subjects: | |
| Online Access: | https://jiip.ub.ac.id/index.php/jiip/article/view/3005 |
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