Support for Businesses’ Use of Artificial Intelligence: Dynamics of Trust, Distrust, and Perceived Benefits

Current research on AI has extensively examined drivers that predict individuals’ attitudes and behavioral intentions toward AI use. Despite this, there is limited research that explores factors that influence consumers’ acceptance of AI integration into businesses. As more businesses have integrate...

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Bibliographic Details
Main Authors: Lisa Tam, Soojin Kim, Yi Gong
Format: Article
Language:English
Published: Cogitatio 2025-04-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/9534
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