How celebrity involvement affect destination image, the mediating role of celebrity worship
The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese fil...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Bali
2024-12-01
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| Series: | International Journal of Applied Sciences in Tourism and Events |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/2279 |
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