Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value

Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value

This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationshi...

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Bibliographic Details
Main Authors: Pipin Alfina Priyanidewi, Effed Darta Hadi
Format: Article
Language:Indonesian
Published: Universitas Negeri Semarang 2025-06-01
Series:Management Analysis Journal
Subjects:
environmental awareness
green perceived quality
green perceived value
green purchase intention
green skincare
Online Access:https://journal.unnes.ac.id/journals/maj/article/view/27601
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