Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value
This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationshi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2025-06-01
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| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/27601 |
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