THE ETHNO-CULTURAL COMPONENT IN THE ADVERTISING TEXTS OF EDUCATIONAL ORGANISATIONS IN FOREIGN LANGUAGE EDUCATION

As is known, modern transformations in the field of education have lead to increased competition in this area. In order to increase competitiveness, educational organisations use the latest means and methods of advertising promotion. The relevance of the research is justified by the dependence of th...

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Bibliographic Details
Main Authors: E.V. Biryukova, N.S. Parshkov
Format: Article
Language:German
Published: Udmurt University Publishing Center 2024-06-01
Series:Многоязычие в образовательном пространстве
Subjects:
Online Access:https://journals.udsu.ru/multilingualism/article/view/9003/7628
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