Formation and Promotion of the Territory Brand as an Instrument of Its Development on the Example of the Arkhangelsk Oblast
Territorial development is aimed at identifying and actively using resources, opportunities, and socio-economic potential to improve the quality of life of the population, increase attractiveness among investors, tourists, and representatives of economically active social groups. The complexity of t...
Saved in:
Main Authors: | Kristina V. Zavetskas, Marina V. Minina |
---|---|
Format: | Article |
Language: | English |
Published: |
Northern Arctic Federal University
2025-06-01
|
Series: | Арктика и Север |
Subjects: | |
Online Access: | https://arcticandnorth.ru/en/article_index_years.php?ELEMENT_ID=402114 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
by: M. Makashev
Published: (2017-02-01) -
COMMUNICATION MECHANISM OF TERRITORY BRANDING
by: M. Makashev
Published: (2017-03-01) -
The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort
by: E. V. Dianina
Published: (2020-01-01) -
Identification of key elements of university brand in brand formation and management existing models
by: K. A. Arzhanova
Published: (2024-03-01) -
The Influence of Social Media Marketing, Brand Awareness, and Brand Love on Brand Loyalty in Customers of Azarine Skincare Products in the City of Surabaya
by: Lilyana Fransiska Sinaga, et al.
Published: (2025-07-01)