Formation and Promotion of the Territory Brand as an Instrument of Its Development on the Example of the Arkhangelsk Oblast

Territorial development is aimed at identifying and actively using resources, opportunities, and socio-economic potential to improve the quality of life of the population, increase attractiveness among investors, tourists, and representatives of economically active social groups. The complexity of t...

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Bibliographic Details
Main Authors: Kristina V. Zavetskas, Marina V. Minina
Format: Article
Language:English
Published: Northern Arctic Federal University 2025-06-01
Series:Арктика и Север
Subjects:
Online Access:https://arcticandnorth.ru/en/article_index_years.php?ELEMENT_ID=402114
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