Information cues and emotional appeals in magazine advertisements
Introduction: The aim of this study is to reveal how advertising messages were constructed in Turkish magazines, in addition to revealing the state of Turkish magazines in the span of seven years. Methodology: A content analysis has been conducted to reveal the usage levels of information cues and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Forum XXI
2025-06-01
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| Series: | Vivat Academia |
| Subjects: | |
| Online Access: | https://www.vivatacademia.net/index.php/vivat/article/view/1594 |
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