Influence of Food Quality, Hygiene, and Price on Word-of-Mouth: A Case Study of Local Restaurants in Surat Thani Province, Thailand
This research aims to study the influence of quality, hygiene, and price factors on word-of-mouth: A case study of local restaurants in Surat Thani Province. Data were collected through questionnaires from consumers who dined at the restaurants, totaling 400 sets, using non-probability convenience...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2025-06-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/220 |
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