Information Sharing with Uncertain Consumer Preferences for Store Brands
Information asymmetry between manufacturers and online retailers regarding consumer preferences for store brands profoundly influences operational strategy. By leveraging information technology, online retailers can collect valuable consumer data, creating a strategic dilemma: whether to share this...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/58 |
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