IMITATING MODELLING OF ADVERTISING CAMPAIGN ON THE BASIS OF MODEL OF DIFFUSION OF BASS
The article aims at creating the simulating model for managing the company's advertising budget. This model is developed using the AnyLogic simulation tool. It is based on the Bass diffusion model, which assumes active usage of communication channels between participants connected. Therefore, t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-03-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/596 |
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