The Power of Digital Engagement: Unveiling How Social Media Shapes Customer Responsiveness in the Food and Beverage Industry

The Power of Digital Engagement: Unveiling How Social Media Shapes Customer Responsiveness in the Food and Beverage Industry

Social media platforms have become essential tools for businesses aiming to engage audiences through innovative communication, particularly in the food and beverage industry. This study explores the impact of three core digital marketing strategies, namely, social media advertisements, electronic wo...

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Bibliographic Details
Main Authors: Nada Sarkis, Nada Jabbour Al Maalouf, Souha Al Geitany
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Administrative Sciences
Subjects:
social media advertisements
e-WOM
social media influencers
food and beverage businesses
customer responsiveness
Online Access:https://www.mdpi.com/2076-3387/15/7/278
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