Layout Design and Product Bundling Strategy Using Overall Variability of Association Rules (OCVR) Method
Alfazzamart is a minimarket that sells various daily needs. For several months, the number of transactions per month at Alfazzamart fluctuated. Alfazzamart owners want to achieve sales targets so that profits increase. This is a challenge for employees to determine the right product bundling strateg...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department
2023-08-01
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| Series: | Journal of Industrial Engineering and Halal Industries |
| Subjects: | |
| Online Access: | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/4021 |
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