The development of marketing communications under globalization of commodity markets
It has been determined that global marketing communications is a complex of interconnected information-supporting and stimulating activities aimed at familiarizing the target audience with the products, company and the specific national-and-territorial characteristics of the origin of the goods; upb...
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| Format: | Article |
| Language: | English |
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State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2021-06-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
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| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2021-1/Kanishchenko.pdf |
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