Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior
The article explores consumers' brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers' reactions to beverage posts on Instagram. The research focuses on three areas of interest: Backg...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Andina Simón Bolívar
2025-07-01
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| Series: | Estudios de la Gestión |
| Subjects: | |
| Online Access: | https://revistas.uasb.edu.ec/index.php/eg/article/view/4740 |
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