Perception of buffalo farmers towards scientific buffalo husbandry practices: applying the extended UTAUT framework

Sustainable livestock development hinges on the widespread adoption of scientific husbandry practices, particularly among smallholder farmers who are the backbone of rural animal agriculture. Despite increasing technological availability, the behavioural drivers that influence adoption remain insuff...

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Bibliographic Details
Main Authors: Sabu Aiswarya, Makrabbi Gururaj, Saxena Navneet, Madan Lal Sharma
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Animal Science
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fanim.2025.1618632/full
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