How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Public Library of Science (PLoS)
2025-01-01
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Series: | PLoS ONE |
Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12244485/?tool=EBI |
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