EXPLORING THE ENTREPRENEURIAL CULTURE AMONG FARMERS AND OPPORTUNITIES FOR APPLYING PRECISION FARMING IN THE DEVELOPMENT OF NEW BUSINESS MODELS
The digitization of European agriculture in the last few years has enabled precision farming to fulfill its potential in organizing the production and marketing of agricultural products. Farmers who are already using precision farming technologies see the main advantages of this type of production m...
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Main Authors: | Petar Borisov, Stefan Shilev |
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Format: | Article |
Language: | English |
Published: |
BelloPrint Pazardjik
2025-07-01
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Series: | Journal of Bio-Based Marketing |
Subjects: | |
Online Access: | https://journalbbm.wordpress.com/2025/07/17/exploring-the-entrepreneurial-culture-among-farmers-and-opportunities-for-applying-precision-farming-in-the-development-of-new-business-models/ |
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