STRATEGI BRANDING DAN KONSEP PUBLIKASI BERBASIS LOCAL TOURISM DI ERA 4.0 (Studi kasus media sosial dan peran Desain Komunikasi visual)

Branding is introducing an image of both services and physical products, the process taken must have a strategy and preparation of measurable time targets. There are many ways to introduce a product, which is the current trend of the 4.0 era where most transactions and information are traded in the...

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Bibliographic Details
Main Authors: Eko Darmawanto, Kukuh Dwi Wijanarko
Format: Article
Language:Indonesian
Published: Institut Seni Indonesia (ISI) Surakarta 2022-08-01
Series:Brikolase
Subjects:
Online Access:https://jurnal.isi-ska.ac.id/index.php/brikolase/article/view/4000
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