Drivers of memorable wine tourism experiences – a netnography study
This study serves a dual purpose: firstly, to identify the pivotal architectural components within wine tourism offerings that contribute to a lasting and memorable experience; and secondly, to explore their correlation with the four customer experience realms (4Es). The investigation operates at a...
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2024-04-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/14433 |
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