Heuristic vs Formalized Pricing in Consumer Markets: The Role of Price Perception Factors
In pricing management the dominating approach is applied on the basis of the classical paradigm of negative correlation between demand and price, which leads to overenthusiastic preference of price sales incentives and discount-bonus programs. However, the actual results of retailing raise doubts ab...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2025-03-01
|
| Series: | Управленческие науки |
| Subjects: | |
| Online Access: | https://managementscience.fa.ru/jour/article/view/625 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|