Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

Type of the article: Research Article AbstractRetailers are leveraging social commerce by integrating advanced social media features to drive customer engagement and create superior value. Thus, a present study is an attempt to analyze the impact of perceived ease of use, user engagement and techno...

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Bibliographic Details
Main Authors:	Niyaz Panakaje, Madhura K., S. M. Riha Parvin, Jeevan Raj, Nushruth S, Shakira Irfana, Rovina Sharon Soans
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2025-07-01
Series:	Innovative Marketing
Subjects:	digital customer engagement e-commerce trends India organized sector workforce perceived technological ease social media integration
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22611/IM_2025_03_Panakaje.pdf
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Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

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