Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

Assessing the effect of social commerce in shaping fashion purchase intent among working professionals

Type of the article: Research Article AbstractRetailers are leveraging social commerce by integrating advanced social media features to drive customer engagement and create superior value. Thus, a present study is an attempt to analyze the impact of perceived ease of use, user engagement and techno...

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Bibliographic Details
Main Authors: Niyaz Panakaje, Madhura K., S. M. Riha Parvin, Jeevan Raj, Nushruth S, Shakira Irfana, Rovina Sharon Soans
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-07-01
Series:Innovative Marketing
Subjects:
digital customer engagement
e-commerce trends
India
organized sector workforce
perceived technological ease
social media integration
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22611/IM_2025_03_Panakaje.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22611/IM_2025_03_Panakaje.pdf

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