The Influence of Customer Experience and Trust on Repeat Purchase Interest in the Shopee Marketplace
This study aims to analyze the effect of customer experience and trust on repurchase interest in the Shopee marketplace. In February 2023, there was a decline, indicating that e-commerce faces challenges in maintaining customer loyalty and that consumers are starting to be more selective in choosin...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
Subjects: | |
Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6981 |
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