Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products
Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Re...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Nahdlatul Ulama Jepara
2025-06-01
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| Series: | Journal of Management and Entrepreneurship Research |
| Subjects: | |
| Online Access: | https://journal.unisnu.ac.id/jmer/article/view/2025.6.06.1-60 |
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