Marketing management /
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Boston :
Prentice Hall,
2012.
|
| Udgivelse: | 14th ed. |
| Fag: | |
| Online adgang: | http://www.pearsonhighered.com |
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Marketing management /
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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