Marketing management /
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Prentice Hall,
2012.
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| Edition: | 14th ed. |
| Subjects: | |
| Online Access: | http://www.pearsonhighered.com |
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Marketing management /
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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