Contemporary marketing research /

Contemporary marketing research /

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Bibliographic Details
Main Author: McDaniel, Carl
Other Authors: Gates, Roger
Format: Book
Language:English
Published: St. Paul, Minneapolis : West, 1996.
Edition:3rd ed.
Subjects:
Marketing research.
Marketing.
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Description
Physical Description:xxxii, 783 p. : col. ill. ; 26 cm.
Bibliography:Includes endnotes and index.
ISBN:0314061223

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