Industrial advertising : planning, creating, evaluating and merchandising it more effectively /
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| Main Author: | Messner, Fredrick R. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[c1963].
|
| Series: | McGraw-hill series in marketing and advertising
|
| Subjects: | |
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