Industrial advertising : planning, creating, evaluating and merchandising it more effectively /

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Bibliographic Details
Main Author: Messner, Fredrick R.
Format: Book
Language:English
Published: New York : McGraw-Hill, [c1963].
Series:McGraw-hill series in marketing and advertising
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Matheson Library

Holdings details from Matheson Library
Call Number: 659.1 M585
Copy 130285 On Shelf