Industrial advertising : planning, creating, evaluating and merchandising it more effectively /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[c1963].
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| Series: | McGraw-hill series in marketing and advertising
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| Subjects: | |
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| Physical Description: | xxii, 314 p. : ill. |
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