APA (7th ed.) Citation

Messner, F. R. (1963). Industrial advertising: Planning, creating, evaluating and merchandising it more effectively. McGraw-Hill.

Chicago Style (17th ed.) Citation

Messner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising It More Effectively. New York: McGraw-Hill, 1963.

MLA (9th ed.) Citation

Messner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising It More Effectively. McGraw-Hill, 1963.