Advertising : creative communication with consumers /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1964.
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| Edition: | 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. |
| Subjects: | |
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Matheson Library
| Call Number: |
659.1 H529
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