Advertising : its role in modern marketing /
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| Main Author: | Dunn, S. Watson (Samuel Watson), 1918- |
|---|---|
| Other Authors: | Barban, Arnold M. |
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill. :
Dryden Press,
c1974.
|
| Edition: | 3rd ed. |
| Subjects: | |
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