Advertising : its role in modern marketing /

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Bibliographic Details
Main Author: Dunn, S. Watson (Samuel Watson), 1918-
Other Authors: Barban, Arnold M.
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, c1974.
Edition:3rd ed.
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Matheson Library

Holdings details from Matheson Library
Call Number: 659.1 D923
Copy 099211 Item__Lost-