Advertising : its role in modern marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill. :
Dryden Press,
c1974.
|
| Edition: | 3rd ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | 00230928 | ||
| 003 | PWmBRO | ||
| 005 | 20240602103619.0 | ||
| 008 | 941006c1974 xxua b 1100eng | ||
| 020 | |a 0030039665 | ||
| 100 | 1 | 0 | |a Dunn, S. Watson |q (Samuel Watson), |d 1918- |
| 245 | 1 | 0 | |a Advertising : its role in modern marketing / |c S. Watson Dunn, Arnold M. Barban. |
| 250 | |a 3rd ed. | ||
| 260 | |a Hinsdale, Ill. : |b Dryden Press, |c c1974. | ||
| 300 | |a vii, 630 p. : |b ill. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | 0 | |a Barban, Arnold M. |
| 740 | 0 | 1 | |a Advertising. |
| 942 | |2 ddc | ||
| 999 | |c 78355 |d 78355 | ||
| 952 | |0 0 |1 127 |4 0 |7 0 |a ML015 |b ML015 |c ML015 |d 2024-06-02 |l 0 |o 659.1 D923 |p 099211 |r 2019-03-04 00:00:00 |w 2019-03-04 | ||