Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy /

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Kaituhi matua: Hawkins, Del I.
Ētahi atu kaituhi: Mothersbaugh, David L., Best, Roger J.
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Boston : McGraw-Hill/Irwin, c2007.
Putanga:10th ed.
Ngā marau:
Mothersbaugh, David L.
Best, Roger J.
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > Case studies. > Unitech States
Urunga tuihono:http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
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100 1 |a  Hawkins, Del I.  |9 61 
245 1 0 |a Consumer behavior :  |b building marketing strategy /  |c Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
250 |a 10th ed. 
260 |a Boston :  |b McGraw-Hill/Irwin,  |c c2007. 
300 |a xxiv, 790 p. :  |b col. ill. , ;  |c 27 cm.  |e 1 CD-ROM (4 3/4 in.) 
504 |a Includes bibliographical references and index. 
600 |a Mothersbaugh, David L.  |9 62 
600 |a Best, Roger J.  |9 63 
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650 0 0 |a Market surveys  |z United States.  |9 65 
650 0 0 |a Consumer behavior  |v Case studies.  |z Unitech States  |9 66 
700 1 |a Mothersbaugh, David L.  |9 62 
700 1 |a Best, Roger J.  |9 63 
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