Consumer behavior : building marketing strategy /

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Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Mothersbaugh, David L., Best, Roger J.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, c2007.
Edition:	10th ed.
Subjects:	Mothersbaugh, David L. Best, Roger J. Consumer behavior > United States. Market surveys > United States. Consumer behavior > Case studies. > Unitech States
Online Access:	http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
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