Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Mothersbaugh, David L., Best, Roger J.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, c2007.
Edition:10th ed.
Subjects:
Mothersbaugh, David L.
Best, Roger J.
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > Case studies. > Unitech States
Online Access:http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
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Description
Physical Description:xxiv, 790 p. : col. ill. , ; 27 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index.
ISBN:0073101370 (book : alk. paper)
0073261548 (book & CD-ROM)
9780073101378

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