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Bibliographic Details
Main Author:	Bov�ee, Courtland L.
Other Authors:	Houston, Michael J., Thill, John V.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, c1995.
Edition:	2nd ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing.
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Matheson Library

Holdings details from Matheson Library
Call Number:	658.8 B783
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