APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1978). Cases in marketing management. Business Publications.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Dallas, Texas: Business Publications, 1978.

MLA (9th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Business Publications, 1978.