Cases in marketing management

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Bibliographic Details
Main Author:	Bernhardt, Kenneth L., 1944-
Other Authors:	Kinnear, Thomas C., 1943-
Format:	Book
Language:	English
Published:	Dallas, Texas Business Publications 1978
Subjects:	Marketing > Management > Case studies Marketing > Decision making > Case studies
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Matheson Library

Holdings details from Matheson Library
Call Number:	658.8 B527c
Copy 004759 On Shelf