Why they buy : American consumers inside and out /

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Bibliographic Details
Main Author:	Settle, Robert B.
Other Authors:	Alreck, Pamela L.
Format:	Book
Language:	English
Published:	New York : Wiley, c1986.
Subjects:	Consumers > United States. Consumers' preferences > United States. Brand choice > United States.
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Matheson Library

Holdings details from Matheson Library
Call Number:	658.83430973 S495w
Copy 077409 On Shelf