Big business blunders : mistakes in multinational marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Dow Jones-Irwin,
1983.
|
| Series: | Irwin series in marketing
|
| Subjects: | |
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| 100 | 1 | 0 | |a Ricks, David A. |
| 245 | 1 | 0 | |a Big business blunders : |b mistakes in multinational marketing / |c David A. Ricks. |
| 260 | 0 | |a Homewood, Ill. : |b Dow Jones-Irwin, |c 1983. | |
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| 440 | 0 | |a Irwin series in marketing | |
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| 650 | 0 | |a International business enterprises. | |
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