Big business blunders : mistakes in multinational marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Dow Jones-Irwin,
1983.
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| Series: | Irwin series in marketing
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| Subjects: | |
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Matheson Library
| Call Number: |
658.848 R539b
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