Global marketing management /
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
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Main Author: | Keegan, Warren J. |
---|---|
Other Authors: | Green, Mark C. |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
|
Edition: | 7th edition. |
Subjects: | |
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